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Simon, aka The Swaddle Daddy, became the master of swaddling just an hour after little Hudson (now five) was born. He took to the art of swaddling like a duck to water, which was lucky, as Hudson was a big fan of swaddle-induced naps (and so was Alli, Hudson’s mum!). If Mummy swaddled, Hudson was likely to wriggle out in seconds flat, but this was never the case with Daddy.
So, when Alli and Simon purchased Natural Kids it was just “natural” that Simon took on the role of Swaddle Daddy! Today, Simon is the face of all things swaddling related.
Stay tuned – he’s in the process of creating a host of instructional DVDs for mums and dads keen to learn the art of swaddling.
Just one slight delay – the pair need to wait for the birth of their little one (due late June) so The Swaddle Daddy can get to work! But when that baby is born the video camera will swiftly come out so Simon can explain his swaddling tips and tricks, along with providing instructions on a number of different swaddling techniques.
Here are a few pics of Simon with a well-swaddled Hudson in his first few days.