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Today, Alli and Simon share this same vision. They purchased the company in early 2014 primarily because they want to help parents just like them to create the most ideal environment for their little one’s slumber.
They believe the key to their firstborn’s solid sleeping habits today (he’s five) was swaddling him in those first few weeks. In fact, Simon became the master swaddler – little Hudson would always sleep soundly if Daddy was in charge of the swaddle! With this passion in mind, Simon has embraced the positioning as Natural Kids’ own Swaddle Daddy with gusto. This is Alli, Hudson and Simon, above.
Simon will soon launch a range of instructional DVDs (he’s just waiting for their second born to pop out so he has a beautiful little person to demonstrate on!).