Natural Kids is an Australian owned and operated family business, originally created by husband and wife duo Sarah and Scott Tritton, and recently taken over by an equally as passionate husband and wife team, Alli Grant and Simon Battersby. Natural Kids is now based out of Brisbane, Queensland, where they continue to service the brand’s extensive retail network.
The company was founded to give babies, children and their parents the chance to enjoy the best sleep possible each and every night. And we all know how important sleep is for a happy and harmonious family! While much has been said about routines and sleep systems to promote sleeping, little focus is placed on the fabric and design of the linen, swaddles and sleepwear your bubba is expected to sleep in. Natural Kids was created to provide parents with natural, high-quality bedding and sleep-related options.
Today, Alli and Simon share this same vision. They purchased the company in early 2014 primarily because they want to help parents just like them to create the most ideal environment for their little one’s slumber.
They believe the key to their firstborn’s solid sleeping habits today (he’s five) was swaddling him in those first few weeks. In fact, Simon became the master swaddler – little Hudson would always sleep soundly if Daddy was in charge of the swaddle! With this passion in mind, Simon has embraced the positioning as Natural Kids’ own Swaddle Daddy with gusto. This is Alli, Hudson and Simon, above.
Simon will soon launch a range of instructional DVDs (he’s just waiting for their second born to pop out so he has a beautiful little person to demonstrate on!).
Alli Grant (the small business collecting wife!)
Alli is a serial entrepreneur, wife to Simon and mother to five-year-old Hudson (with baby number two due in early July).
When not beavering away on the continued growth of Natural Kids with Simon, Alli is a blogger, speaker, author of Issues? What Issues?, wine producer (and drinker), business coach, marketing consultant and crazy entrepreneur who collects small businesses like some people collect teaspoons! Ultimately, she’s the face of the Alli & Co world – a world created to connect women with the stuff they need, and each other, to solve their “issues” … because we all have issues, right? And Alli isn’t short of issues herself. She is proud to shout them from the rooftops, taking a “me first” approach to sharing her challenges, flaws and vulnerabilities in her quest to make women feel a little less alone and a lot more normal.
Natural Kids is the perfect addition to the Alli & Co world – helping mums (and dads) with their newborns and little ones, because nothing creates issues like a lack of sleep!
Alli & Co was born in late 2013, with the goal of bringing a gaggle of “Expert Chicks” onboard to better help women with their issues, because as Alli acknowledges, she isn’t the expert in everything. Alli & Co is all about supporting women in life and in business, by giving them access not only to expert advice and guidance, but a supportive community in which they will not only be inspired but can feel safe and free from judgement. Today Alli proudly heads up Alli & Co, The Swagger Project, Big Girl’s Panties Wines, Natural Kids and The Little Shoe Box (to be relaunched in later 2014), and her mission is to empower women to find their inner Swagger (their confidence / mojo) and to chase after their dreams, while being kinder to themselves and to each other in the process.
To connect with Alli:
Simon Battersby (the tap dancing, plane flying husband!)
Simon is the ying to Alli’s yang. A qualified commercial pilot by trade, who was unable to work as an actual pilot (long story!), Simon has devoted his life to supporting his family, working side-by-side Alli in their family businesses.
In the Natural Kids world, Simon is the sales manager, logistics manager, delivery manger, markets manager … anything not related to marketing and creativity falls into Simon’s lap (that’s Alli’s bag). A master swaddler with the couple’s firstborn son, Simon has taken on the role of Swaddle Daddy with Natural Kids with gusto. All he needs now is a baby to practice on! Bring on late June, when Alli and Simon will welcome their much-longed-for second child into the world.
Simon is also a professional tap dancer, we kid you not! A partner and performer in Those Tap Guys, he travels Australia (and the world), tap-tap-tapping his feet, with four of his closest mates. Talk about living the dream!
He’s also involved in the trade and DIY world (there’s not much he doesn’t know about plumbing, as a matter of fact) – another long story – and is currently studying engineering part-time at uni.
Simon and Alli certainly juggle a lot, and they will throw all they have (tap dancing and all!) into Natural Kids.
To connect with Simon:
firstname.lastname@example.org or 0480 468 480
We’d love to hear from you! Why not give us a call or drop us an email?
For orders and enquiries: 1300 941 785 Or email us: email@example.com
Postal address: PO Box 3330, Norman Park, QLD 4170.
(Natural Kids is owned by Fork in the Road Enterprises Pty Ltd)